§ Start Here · A short orientation

You're not
behind.
You're early.

If you've landed here and you're not sure where to go next, this page is for you. Tell us who you are in one click. We'll map the first ninety minutes — then the first six weeks — for you, plainly.

A hiker resting on the granite summit of Old Rag Mountain in Shenandoah National Park, Virginia, looking out over layered Blue Ridge ridgelines at golden hour.
§ 01 · Who are you?

Pick the chair
you sit in.

Pick the one that's closer to your day. You can switch later.

The Plan · For Small Business Owners
Ninety minutes, then a weekly habit.
A practical itinerary
01
Read the Field Guide.
The 28-page primer, free. Chapter 01 alone will clarify more than most month-long YouTube spirals.
60 MIN
02
Pick one task eating your week.
Customer emails. Product descriptions. Weekly summaries. Something real, not a demo.
10 MIN
03
Try Chapter 03's prompt pattern on that task.
Take one prompt from Chapter 03 and apply it to the task you picked. You'll see the difference on the first try.
20 MIN
04
Subscribe to the weekly Field Notes.
One topic. 800 words or less. Direct about what AI can't do. Subscribers also get invited first when the community opens.
— ongoing
05
Watch a few videos on the YouTube channel.
Where most people meet Mountain Labs. One useful idea per video, grounded in the businesses Chris is running. Channel opens soon — get notified via the Field Notes.
— ongoing
06
Join the community waitlist.
Doors open Summer 2026. Waitlist gets invited first. While you wait, keep reading the Field Notes.
1 MIN
§ 02 · The four directions

Every page,
in a sentence.

If you'd rather wander than follow a plan — here's the whole site, in plain language.

§ 03 · Field Notes · Weekly

One useful idea,
every week.

No roundups. No link dumps. A short, honest email each week from Chris — about AI, about running a business, and what actually works.

Free. Unsubscribe any time. We never share your email.